It'S SKIN
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About It’S SKIN
Korean cosmetics brand It’S SKIN works closely with dermatologists from Seoul University to produce its skin care collections. It’S SKIN combines the power of advanced science with natural ingredients to create products that address different skin concerns, such as restoring the skin barrier and maintaining healthy skin. Made with natural ingredients, the brand’s formulas are suitable for all skin types, including sensitive skin.
It’S SKIN Serums
Whether you’re new to the brand or searching for a particular product that targets a specific skin concern, It’S SKIN has you covered. The K-Beauty brand is well known for its Power 10 Formula Effectors, serums that target various skin concerns including uneven skin tone, hyperpigmentation, dehydrated skin, acne and premature aging. The serums are housed in colorful packaging, making each one a sleek and vibrant addition to any skin care vanity.
It’S SKIN’s Power 10 Formula VC Effector is a great option to treat uneven skin tone or texture. Formulated with a blend of antioxidants and vitamins including Vitamin C derivatives and camellia sinensis leaf extract (green tea leaf extract), the serum helps control pigmentation and reduce melanin production. In addition to its brightening benefits, the Power 10 Formula VC Effector protects skin from environmental stressors and free radical damage.
For extremely stubborn dark spots, try the brand’s Power 10 Formula WH Effector. It’s packed with arbutin, a brightening ingredient that effectively fades dark spots and prevents future spots from developing. With consistent use, your skin will appear more even-toned and bright. If you have oily or acne-prone skin, the Power 10 Formula PO Effector is a must-try. With the help of houttuynia cordata extract (commonly known as heartleaf extract), the serum offers anti-inflammatory benefits for more balanced skin. The formula balances skin’s natural oil and water levels by regulating sebum production and minimizing the appearance of enlarged pores.
Compared to normal or oily skin, dry skin produces less sebum and therefore can age much quicker than other skin types. The ideal It’S SKIN serum to add to a skin care routine for dry skin is the Power 10 Formula Q10 Effector.When used day and night, this serum delivers a potent dose of active ingredients to improve skin elasticity. Packed with coenzyme Q10 and fermented extracts, the Power 10 Formula Q10 Effector restores skin’s resilience, helps stimulate collagen production and deeply nourishes dry skin. It’s also a great serum to incorporate in your daily routine when your skin feels dehydrated. For dry and sensitive skin, try the brand’s Power 10 Formula GF Effector to soothe skin and help it retain moisture, thanks to white fungus polysaccharide and ginkgo extract in the formula.
If you’re in your late 20s and want to start incorporating skin care products to slow down signs of aging, start with the Power 10 Formula Q10 Effector. For those in the 30s to 40s, the Power 10 Formula WR Effector is a better option. The formula contains adenosine, caviar extract and scutellaria root, which work together to stimulate skin cell renewal and diminish the appearance of fine lines and wrinkles. It can also be applied on the neck and décolletage to help tighten and firm those areas.
Aiming for fresh and dewy skin? The Power 10 Formula VB Effector is enriched with Vitamin B6 to hydrate and calm skin, reduce inflammation, improve skin texture and brighten dull skin. Its lightweight texture absorbs into skin easily and layers well with other skin care products. For plump and supple skin, this serum is a must-have.
Other popular skin care picks from It’S SKIN
It’S SKIN offers a variety of skin care products including sheet masks, cleansing foams, eye cream and moisturizers. The perfect partner to It’S SKIN’s Power 10 Formula serums is the brand’s moisturizers. A crucial step in every skin care routine is applying moisturizer, as it seals in moisture to keep skin hydrated throughout the day or night. It’S SKIN’s Hyaluronic Acid Moisture Cream locks in moisture and relieves dryness. Besides hyaluronic acid (a powerful humectant), the cream is also formulated with antioxidant-rich acerola fruit extract to protect skin from free radical damage, boost collagen production and brighten complexion.
When your skin feels irritated, try It’S SKIN’s Aloe Relaxing Cream to calm skin. The cream contains soothing ingredients including aloe, cucumber and watermelon extracts, which nourish skin without aggravating it further. The formula helps relieve redness and inflammation, and leaves skin feeling refreshed, making it an essential for summer months. To get the best possible results, first apply the Aloe Relaxing Toner, followed by a Power 10 Formula serum, and end the routine with the Aloe Relaxing Cream to lock in all the moisture.
Eye care is often neglected in a daily skin regimen. Give delicate skin around the eyes extra care with It’S SKIN’s Hyaluronic Acid Moisture Eye Cream. This gentle and moisturizing formula soothes and instantly brightens the eye area. Even though it’s lightweight and fast-absorbing, the eye cream packs a punch in the hydration department. .
Intrigued by what It’S SKIN has to offer? Check out the rest of the brand’s collection at YesStyle!

















