innisfree

FAQs About Innisfree

Is innisfree Korean?

Yes, innisfree is a South Korean beauty brand founded in 2000 under the Amorepacific Group. Its roots trace back to Jeju Island, a lush volcanic island off Korea’s southern coast, where many of the brand’s key ingredients are sustainably grown. Inspired by nature and traditional Korean skin care practices, innisfree products are 100% made in Korea, staying true to the brand’s roots and dedication to quality.

Is innisfree cruelty-free?

Yes, innisfree is certified cruelty-free by PETA. This means the brand, along with its suppliers, does not test ingredients, formulas or finished products on animals anywhere in the world.

innisfree is part of PETA’s “Beauty Without Bunnies” program, which recognizes brands that meet strict cruelty-free standards. This certification reflects innisfree’s commitment to creating safe, effective products without compromising animal welfare.

Is innisfree a good brand?

Absolutely, innisfree is a well-known and trusted K-Beauty brand popular for its gentle yet effective skin care products. Many innisfree products feature natural ingredients sourced from Jeju Island, a region known for its mineral-rich soil, clean water and ideal climate for growing botanicals.

One of innisfree’s signature ingredients is Beauty Green Tea – a special variety grown specifically for skin care. It’s rich in hydration-boosting properties and used exclusively in innisfree skin care.

The Korean brand also focuses on clean beauty. Many of its formulas are free of ingredients like parabens, phthalates and SLS/SLES, making them suitable for sensitive skin. What’s more, innisfree supports sustainability through eco-friendly packaging, fair trade partnerships and reforestation efforts on Jeju Island.

From cleansers and serums to face masks and makeup, innisfree offers a wide range of affordable products for different skin types and routines. With many fan favorites in the lineup, it remains a go-to brand for beauty lovers worldwide.

What are the best innisfree products to try?

If you’re new to innisfree products or just looking to refresh your routine, here are some top picks worth checking out:

• Green Tea Seed Hyaluronic Serum: Made with a special blend of green tea chosen from over 3,000 varieties, this bestselling serum is packed with amino acids and antioxidants to deeply nourish skin. It also includes encapsulated hyaluronic acid, which delivers lasting hydration and supports a healthy skin barrier.


• Green Tea Enzyme Vitamin C Brightening Serum: This serum is all about glow and hydration. It blends Vitamin C with a green tea-derived enzyme that gently exfoliates to improve skin texture. Squalane and hyaluronic acid are added to help lock in moisture, making this a great pick if you want brighter, smoother skin without irritation.


• Super Volcanic Pore Clay Mask: This wash-off mask is powered by volcanic clusters from Jeju Island to absorb excess oil and calm inflammation. A go-to for oily or blemish-prone skin, it works to clear out clogged pores and gently exfoliate. Use the mask a couple of times a week for smoother, clearer skin.


• Cherry Blossom Glow Jelly Cream: Looking for a lightweight moisturizer that adds glow? This gel cream is infused with Jeju cherry blossom extract to brighten and soothe, while niacinamide helps even out skin tone. Sugar beet extract rounds out the formula to provide extra moisture in a refreshing, non-greasy texture.

Explore our full collection of innisfree skin care for more award-winning formulas that you and your skin will love!

What are the differences between innisfree’s loose powders?

innisfree’s loose powders may look similar, but each one is designed with a slightly different skin concern in mind. The original No Sebum Mineral Powder is best known for its oil-controlling power. Ideal for oily or combination skin types, it helps absorb excess sebum, blur the appearance of pores, and leave a natural matte finish.

On the other hand, the No Sebum AC Powder offers a more skin-friendly option for those with oiliness and sensitivity. It’s infused with AC Complex (featuring Jeju iris root extract and hyaluronic acid), which helps regulate sebum while keeping skin hydrated and calm. This makes it a great pick for troubled or reactive skin that still needs shine control without the dryness.